KENOBIZ
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My key differentiator

70% of IT projects fail at adoption. Not mine.

The Prosci ADKAR method is the global reference in change management. We apply it systematically, that’s why your teams actually use what we deploy.

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The real obstacle is never technology

You may have lived this scenario: you implement a new CRM. Lots of money invested, weeks of configuration. 3 months later, your sales reps are back to Excel. CRM used at 20%.

It’s not the CRM. It’s adoption that failed. You’re not alone: 70% of digital transformation projects end this way.

ADKAR, in one slide

5 steps, in this order, no exception

  1. A

    Awareness

    Why

    Your teams know why this change is happening.

  2. D

    Desire

    Want

    They want to take part in the change.

  3. K

    Knowledge

    How

    They understand how, training, docs, support.

  4. A

    Ability

    Do

    They can actually do it, practice, coaching, refinements.

  5. R

    Reinforcement

    Sustain

    The new behaviour lasts over time.

Why ADKAR works

Because it addresses what other approaches ignore

Most IT projects focus on K (Knowledge), training. They set up the CRM, do a 2-day training, move on. But if step A (Awareness) isn’t done (teams don’t get why), or step D (Desire) is neglected (they don’t see the personal benefit), no training in the world will save the project.

ADKAR handles all 5 dimensions in order. That’s why it works. And why We apply it systematically.

How We apply it

Not theory. Daily practice.

  1. 1

    Phase 1 (A and D)

    Before any technical build, we spend time with you and key teams. We clarify the why, identify potential resistance, co-construct the narrative.

  2. 2

    Phase 2 (K)

    During the build, we involve your teams in stages. No "big bang" at the end, micro-trainings along the way.

  3. 3

    Phase 3 (A)

    Before go-live, we ensure each person can do their daily tasks in the new tool. Practice, not just theory.

  4. 4

    Phase 4 (R)

    For 30 days post-launch, I’m there to answer questions, adjust, celebrate early wins. The most neglected phase, and the most critical.

Certification

Not self-proclaimed

I’m officially Prosci-certified in change management. Prosci is the global reference institute, US-based, 30+ years of expertise, certifications used in most Fortune 500. This certification guarantees our team knows the method in detail, not some vague marketing rewrite.

FAQ

Your questions

  • No, even more powerful in SMEs. In a big corporation, adoption dilutes. In a 10-person SME, if 3 people refuse a tool, the project is dead. ADKAR prevents this risk.

OPERATED BY KENOBIZ

A Dubai team, led by Cyrille Benac

Cyrille Benac, founder of KENOBIZ Solutions L.L.C-FZ (Meydan Free Zone), works with you personally, 28 years of IT experience and Prosci ADKAR certified. Our team delivers in French and English from Dubai.

Learn more about KENOBIZ →Free audit

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30 minutes to understand your business and spot what could slow adoption.

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